ILF CLUB members visited the award-winning boutique whisky distillery Milk & Honey, Israel’s first and largest, founded by entrepreneurs and high-tech innovators with a passion for craftsmanship.

We took part in a workshop led by Prof. Dan Ariely, who shared insights on leadership, motivation, and decision-making. The session explored behavioral economics, what drives everyday choices, and how better understanding human behavior can lead to stronger management and more effective decisions.