ILF CLUB managers and entrepreneurs gathered for a lecture and workshop with former IDF Spokesperson Ronen Manelis on digital leadership, innovation, and storytelling. The session explored the rules of the digital era, encouraging creative, boundary-breaking thinking, and introduced essential tools for strategy, precise messaging, and audience engagement. We also discussed how countries and global organizations manage crises and decision-making on social platforms.

The day continued with a visit to Barkan Winery, Israel’s largest winery, founded in the late 19th century, where vineyards from around the world are cultivated across thousands of dunams. With a wide range of grape varieties, production methods, and thousands of oak barrels, Barkan is recognized for its quality and presence in international competitions.